PurposeKit

Tools/Fundraising

Soft Opt-in Consent Tracker

Check whether your communications qualify for the charitable purposes soft opt-in under the Data (Use and Access) Act 2026 — and get a compliance assessment.

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About the charitable purposes soft opt-in

The Data (Use and Access) Act 2026 introduced a soft opt-in for charities, effective 5 February 2026. It allows charities to send electronic marketing to existing supporters without explicit consent — but only in specific circumstances. This tool helps you assess whether it applies to your communication.

Who are they — existing supporters, service users, past donors, etc.?

What specifically are you sending and why?

AI-generated content.